Proudly on the Pitch {Budweiser}

Since 1986, Budweiser has been proudly on the FIFA World Cup pitch. Instead of creating a new story to celebrate this 40-year milestone, we let history do it. Using only archival images from the most iconic moments in football, Bud’s pitch-side boards became a global outdoor campaign.

Proudly on the Pitch — South Korea, FIFA World Cup 2002 board Proudly on the Pitch OOH in Seoul, South Korea Proudly on the Pitch — China, FIFA World Cup 2006 board Proudly on the Pitch OOH in Fuzhou, China
Proudly on the Pitch — Japan, FIFA World Cup 2002 board Proudly on the Pitch OOH in Japan
Proudly on the Pitch — Mexico, FIFA World Cup 1986 board Proudly on the Pitch on a stadium screen in Mexico
Proudly on the Pitch — USA, FIFA World Cup 1994 board Proudly on the Pitch OOH in the USA
Proudly on the Pitch on the Wembley Stadium screen